Personal brand: must-have or the Kardashian syndrome at work?
It may help build your reputation and create trust with potential clients or recruiters
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IT seems every man and his dog has a "personal brand" these days. Depending on who you ask, it is regarded either as a shameless, self-promotion tool or a necessity to stand out in today's crowded job market. Or even both.
It's a concept that is especially familiar to millennials who grew up with social media. Thanks to a certain celebrity family who gained infamy from a reality TV show, personal branding - described pejoratively as the Kardashian syndrome - has become synonymous with the search for fame and fortune.
But this is one of the biggest misconceptions, personal branding advocates tell The Business Times Weekend. If done right, it helps build your reputation and creates trust with potential clients or recruiters you have never met.
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