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E-payment firms have to collaborate to succeed

Loss-making incentive and reward programmes are never-ending cycles built on appealing to consumer habits and expectations, but how long can these last?

In Asia, platforms such as PPRO quickly open the global door to giants such as Alipay and GrabPay. It serves by connecting businesses with local payment methods, thus simplifying the process.

ASIA-Pacific's e-commerce boom has given rise to a vibrant digital payments landscape, yet the race for attention and customer retention is bleeding companies dry. To sustainably realise our cashless future, payment providers must learn to embrace their "frenemies".

The region is on a...