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'Hot' Trump vs 'cool' Hillary - it's all about the medium

The Donald excels in "hot" media formats like his rally addresses, but loses it in the "cool" medium of TV debates where he looks and sounds angry and unsteady

Reflecting the transformation of the television debate, many US viewers will be watching the second televised encounter between Mr Trump and Mrs Clinton, hoping to be entertained, and not necessarily to be educated so as to make an informed choice.


THE late communications scholar Marshall McLuhan was famous for his original theorising about the way the media, especially television, revolutionised society and politics.

The ideas advanced by the witty Canadian philosopher remain popular today; in particular, the...