You are here

PREMIUM
OPINION

Learning from the Cambridge Analytica fiasco

BP_Cambridge Analytica_280618_3.jpg
Through seemingly innocuous psychological tests on Facebook, the skill with which Cambridge Analytica combined and analysed diverse data sets of over 80 million user accounts proves that unethical data mining, brokerage and analysis has unwittingly become social media companies' biggest existential threat.

THROUGH seemingly innocuous psychological tests on Facebook, the skill with which Cambridge Analytica - the now bankrupted political consulting firm based in the United Kingdom - combined and analysed diverse data sets of over 80 million user accounts proves that unethical data mining, brokerage...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes