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Online shops must ride South-east Asia's digital wave

There is a massive opportunity now for brands that understand the habits and preferences of today's online shoppers.

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By 2025, another 60 million people are expected to join online shopping, and average spending is projected to increase more than three times what it is today.

E-COMMERCE is growing at a blistering pace in South-east Asia, as middle-class consumers embrace the digital world. Between 2015 and 2018, the number of online shoppers in the region rose from 90 million to 250 million, or 59 per cent of the population. By 2025, another 60 million people are...