Splicing innovation into corporate DNA
An approach is needed that binds the infrastructure and culture in a way that helps firms challenge the existing status quo, assumptions and norms.
TO compete in today's increasingly connected, globalised and digitised world, companies need to balance both innovation and efficiency, exploration and productivity. For most, it is the innovation piece of that puzzle that is the most challenging. How do you think like a startup when the organisation you lead is geared for volume and for efficiency?
In over 20 years of working with multinationals in Singapore and worldwide, I have learnt this much: only a structured, comprehensive and cohesive approach can help firms seed a sustainable, repeatable innovation and entrepreneurial mindset into their DNA. The solution is a great deal more complex than setting up an incubator, or providing employees with innovation time-off, or - worse - an innovation bonus. We need an approach that binds the infrastructure, the culture in a way that helps organisations challenge the existing status quo, assumptions and norms of their industry while capitalising on their strengths.
INFRASTRUCTURE
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