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The answer's in the cloud

AI-enabled solutions let retailers use customer data securely to enhance the online shopping experience.

With more and more people turning to online shopping, retailers need to continue innovating to provide great service while ensuring that customer data is protected.

AS THE year comes to a close, consumers in Asia-Pacific have flocked to popular e-commerce sites to maximise deals from hefty discounts, since the Singles' Day in November to "12.12" and then Christmas - the grand finale of the year's shopping season.

Amid the popularisation of online...

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