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The answer's in the cloud

AI-enabled solutions let retailers use customer data securely to enhance the online shopping experience.

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With more and more people turning to online shopping, retailers need to continue innovating to provide great service while ensuring that customer data is protected.

AS THE year comes to a close, consumers in Asia-Pacific have flocked to popular e-commerce sites to maximise deals from hefty discounts, since the Singles' Day in November to "12.12" and then Christmas - the grand finale of the year's shopping season.

Amid the popularisation of online...

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