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Time to court Asia's gleaming silver dollar

With the market for seniors expected to boom from 2020, consumer companies could use Singapore as a base to capture opportunities.

A 2016 Nielsen poll of Singaporeans aged above 55 revealed that 65 per cent wanted supermarket aisles dedicated to products that meet ageing needs.

AT supermarket and convenience store tills, young shoppers fumble with cash - until a white-haired saviour appears. "So simple!", Uncle Sim exclaims, showing them how to live the cashless, contactless life with Visa payWave.

The fictional star of a video ad series, Uncle Sim is...

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