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Using data analytics can benefit the social services sector

In an era of tighter budgets, it can help us do more with less to achieve social outcomes.

Case workers simply do not have the resources to investigate all tip-offs to the same extent, so they need a way to prioritise their time. Data analytics can help by allowing them to spend more time with children at the highest risk, thereby maximising their impact.

HALF the money I spend on advertising is wasted; the trouble is, I don't know which half, goes the famous marketing adage, coined more than a century ago by John Wanamaker, an American department store tycoon. Today, businesses are using big data analytics to get better bang-for-buck from their...

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