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Established businesses keep up with times by recognising trends

(Left) Mr Whang says Lam Soon's Naturel brand of healthier cooking oils and organic foods was a response to changing consumer tastes and preferences. (Right) Mrs Fong says CYC has developed new areas of business, while staying focused on its specialty in bespoke tailoring and has refreshed its image twice.


BEING a business with a long history can be a double-edged sword, according to entrepreneurs behind two established Singaporean firms.

"Obviously, if you're an old brand you have certain advantages as an incumbent because people know you," noted Whang Shang Ying,...

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