OSIM targets new pandemic pain points

It is also renewing its brand image and offerings to focus on a new generation of younger consumers.

Published Mon, Nov 2, 2020 · 09:50 PM

IN a time when working in makeshift home offices and experiencing heightened stress are the norm due to the Covid-19 pandemic, a brand specialising in the relief of aches and pains could not be more relevant.

It is now time to shine for OSIM International, a lifestyle and wellness brand known for its massage chairs but which has been busy renewing its brand image and offerings to focus on a new generation of consumers.

Over the past few years, OSIM has noticed a trend of people in their 20s and 30s experiencing aches and pains stemming from causes such as technology use, exercise and prolonged sitting. It saw this as an opportunity to revamp its image while catering more to the needs of younger clients.