The recipe of success for no-frills dining
From a single eatery with 9 workers, Dian Xiao Er overcomes challenges to expand into a chain of 12 Chinese restaurants with 400 staff
ROASTED with a myriad of herbs and spices, Dian Xiao Er's signature dish, the herbal roast duck, is a feast for both the eyes and the mouth. The chain of Chinese restaurants came about 15 years ago when its founder, Samuel Yik, identified a gap in the Chinese casual dining market and set up Dian Xiao Er.
Since then, the brand has been working its way through the stomachs and hearts of its customers with its no-frills approach to quick and affordable Chinese dining.
To emphasise the importance of good service, the name Dian Xiao Er, meaning "waiter" in Mandarin, was chosen to symbolise a resting stop for customers to enjoy a meal. This also adds a personal touch in creating a friendly atmosphere for customers to interact and build relationships.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
SMEs
Sun rising for Singapore businesses breaking into Japan market
One in three Singapore SMEs expect AI to replace or take over jobs: survey
Fintech KPay aims to triple Singapore merchant base, double local workforce
Singapore SMEs in contractionary mode for fifth straight quarter: OCBC
B2K’s second-generation leaders paw a new path in pet products
Finding a growth vector with digital solutions