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The recipe of success for no-frills dining

From a single eatery with 9 workers, Dian Xiao Er overcomes challenges to expand into a chain of 12 Chinese restaurants with 400 staff

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"Most restaurants are just a restaurant, but our restaurant is more like a family," says Mr Yik (centre), seen here with Diao Xiao Er chefs in the midst of perfecting the restaurant's signature dish, the herbal roast duck.

ROASTED with a myriad of herbs and spices, Dian Xiao Er's signature dish, the herbal roast duck, is a feast for both the eyes and the mouth. The chain of Chinese restaurants came about 15 years ago when its founder, Samuel Yik, identified a gap in the Chinese casual dining market and set up Dian...

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