Collectible masterpieces

A JAEGER-LECOULTRE for aspiring collectors and watch aficionados - that's what the brand's new chief executive officer Daniel Riedo is aiming for.

Since taking on the role in July this year, the over-demand and under-supply of Jaeger-LeCoultre's luxurious timepieces is one of the main challenges he's faced with. But he adds it's an industry problem in the Swiss luxury watches market as the global passion for collecting continues to catch on like wildfire.

"The market requires more pieces than we can produce - especially with high complication ones - so we must increase our capacity," states Mr Riedo firmly. He was in Singapore for a brief visit last month when Jaeger-LeCoultre staged a two-day exhibition celebrating its 180th anniversary. It featured a selection of exceptional timepieces, including the Hybris Mechanica collection which highlights the brand's mastery in haute horlogerie, and on display for the first time in Singapore.