The art of window-dressing
Since 2016, Hermes has been dressing up its Liat Towers windows with works by exciting contemporary artists
HERMES TAKES ITS windows seriously. Since 2016, it has used the precious shop-front window space of its flagship store at Liat Towers to display the works of exciting contemporary artists. From the outside, the store sometimes looks more like an art gallery than a high-end fashion boutique - but it's a calculated move on the part of the French maison to champion creatives around the world.
Its latest art collaboration is with Indonesian artist Mulyana. The 35-year-old is one of the region's hot emerging talents. He wowed visitors at Art Jog last year with a room filled with colourful fish and corals, giving them the impression of being submerged in an underwater wonderland. Close inspection of the sea life yields further surprises - each object had been painstakingly crocheted out of wool or acrylic yarn.
For Hermes' Liat Towers windows, Mulyana has created a smaller but still enchanting underwater hideaway, filled with great star and staghorn corals, and schools of yellow fish. Artfully placed amid the bursting sea life are Hermes bags, scarves and other products and accessories.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Lifestyle
Former Zouk morphs into mod-Asian Jiak Kim House, serving laksa pasta and mushroom bak kut teh
Massimo Bottura lends star power to pizza and pasta at Torno Subito
Victor Liong pairs Aussie and Asian food with mixed results at Artyzen’s Quenino restaurant
If Jay Chou likes Ju Xing’s zi char, you might too
Mod-Sin cooking izakaya style at Focal
What the fish? Diving for flavour at Fysh – Aussie chef Josh Niland’s Singapore debut