SUBSCRIBERS
Influencers with big followings get picky about endorsements
Online stars are being much more selective for fear of appearing to sell out
Published Tue, Aug 4, 2015 · 09:50 PM
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New York
RICKY DILLON, 23, who is known for creating quirky online videos, has millions of followers on Instagram and Twitter. His YouTube channel has more than 2.5 million subscribers.
When he posted a picture on Instagram of two Coca-Cola cans - one with the name Ricky on it, the other with Mr Dillon - many of his followers were ecstatic.
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