Singapore Showcase
Local lifestyle brands have a permanent home to show their wares at Design Orchard
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Tay Suan Chiang
THIS WEEKEND, a new shopping spot opens on Orchard Road. Not another mall with the usual suspects, one may moan. But this one promises, and may well be, different.
Design Orchard, located at the junction of Orchard and Cairnhill roads, brings together over 60 local brands under one roof. The 2.5-storey development by Woha Architects comprises retail and incubation spaces, plus an amphitheatre on the rooftop.
Jonathan Choe, associate at Woha says, "the wedge-shape of the building, porthole windows and the public park on the roof are quite unconventional and eyecatching. The sloping green roof provides a number of different spaces for diverse programming and, being fully visible to passers-by, it's an inviting space that draws in the public."
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