When group hugs are smart...
WHEN companies talk about diversification, it invariably implies having variety in one's business portfolio. But for local creative businesses, diversity has more of a social definition - as in cultural sensibilities and inclusivity.
This has proved to be a successful business strategy for creatives like One Animation, whose children's show Oddbods is a global success with 20 billion views, thanks to its culturally sensitive storylines. And then there is indie record label Umami, which works with talent from Israel, Myanmar and Hong Kong, and also book publisher Epigram, which expanded its pool of authors from Singapore to elsewhere in South-east Asia, including the Philippines, Brunei and Malaysia. Tomorrow's BTLifestyle looks at how diversity and inclusivity can be good for business.
In Design, find out how you can future-proof your home with clever renovation ideas that incorporate elderly-friendly features to take you through your retirement years. In Wellness, if you're having trouble battling the WFH (Work-From-Home) bulge but can't bring yourself to exercise regularly, we point you to two aesthetic treatments to consider.
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Lifestyle
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