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AD King's second act

Fresh from his exit from WPP, Martin Sorrell, ertswhile the "most powerful man in advertising", has started from scratch again, with a new baby and a new growth model.

"I have always likened starting a company to the nearest thing a man can have to (having) a baby. Not physically, but mentally. It's an emotional experience."

SIR Martin Sorrell, godfather of the advertising industry, has quite possibly bested the 60-is-the-new-40 happy ageing mantra.

More than three decades after he sank money into a tiny British "shell" that made wire baskets and loaded it up to create the world's largest ad powerhouse WPP...

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