Green warrior
Governments should make businesses bear the cost of their environmental impact, says Jonathon Porritt, co-founder of Forum for the Future.
IF a firm cares about long-term prosperity - or indeed, long-term survival - then it has to care about environmental sustainability.
That's the message which British environmentalist and former politician Jonathon Porritt has been spreading via non-profit Forum for the Future, which he co-founded in 1996.
The basic concept of sustainability, after all, is blindingly simple: using fewer resources to provide better goods and services.
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