Price valuer

GEORG Tacke cannot help but notice prices wherever he is, and it annoys him when he sees a bad one.

"It's all the time," he says.

"If you see price tags? If I see somebody who makes a price of $4.37, I think, 'What an idiot'. I mean, why $4.37? I'm 100 per cent sure that whether it's $4.37 or $4.49, there is absolutely no difference. Or if you are in a restaurant and you have a look at the menu, maybe the specific dish, how is it bundled? Do they offer a menu with three courses or four courses? What is the bundled price versus the individual price?...That is in our DNA. We can't do anything about that."