The financial adviser value proposition: The five components

WHAT can we do for our clients that they can’t do on their own? What can make us better at managing their money than they are?

These aren’t always easy questions to answer as a financial adviser. But modesty aside, we need to be able to explain to potential clients how we can help them and why we are worth the cost. And once we convince them to make that decision, we have to demonstrate that we really do walk the walk.

It’s a two-part process: explaining our value and then continually demonstrating that value in the months and years ahead. So, what is our value proposition? To me, it comes down to five key contributions that we can deliver that many clients can’t get without an adviser.