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The Segway that did not change the world: the dangers of confirmation bias in investing

Creating a sound investment plan can help us avoid making poor decisions influenced by behavioural biases

IN her book To Kill a Mockingbird, Harper Lee wrote: "People generally see what they look for, and hear what they listen for."

Once heralded as a game changer in transportation and what "will be to the car what the car was to the horse and buggy", the Segway was eventually relegated to glorified scooters for fanny-pack-wearing tourists and mall security guards.

The Segway was supposed to revolutionise postal services, police patrols and solve air pollution. Its creator Dean Kamen once said he wished for US Special Forces troops to one day ride the machines into battle. Even Amazon founder Jeff Bezos was convinced, calling it "one of the most famous and anticipated product introductions of all time"...

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